B2B Marketing Shots

The New Competitive Moat: Effort

Generative AI raised the floor on content. It also raised the bar.

Apr 7 • Nick Malekos

2

4

March 2026

Marketing & Sales Alignment: A Real Conversation with a Salesperson

Marketing and sales alignment is one of those topics everyone agrees is important...

Mar 17 • Nick Malekos

4

27:03

February 2026

SaaS Growth Playbooks for 2026

Growing a start-up to a scale-up is a hard job, and the first few paid customer is the most difficult part. Scaling up to a multi-million ARR company…

Feb 26 • Nick Malekos

3

4

Measuring Brand Performance - The Hard Truth

Our obsession with performance started with the rise of the internet and software startups.

Feb 18 • Nick Malekos

2

Usage Based Pricing (UBP) - What SaaS Customers Want in 2026

For years, the seat-based model for SaaS has thrived, see the example of Asana:

Feb 5 • Nick Malekos

4

2

January 2026

The Future of B2B Content Marketing - A Discussion with Pawel Tatarek

For the past 2 years, Writers vs AI Content has been all the hype in marketing discussions.

Jan 13 • Nick Malekos

4

2

18:40

December 2025

The Year of Trust & My 2026 Predictions

Marketing's back to basic, is the only way to differentiate in an over-saturated marketing landscape.

Dec 23, 2025 • Nick Malekos

1

November 2025

Own the Channel: Email is Direct Communications with your ICP

Email is underutilized as a marketing channel.

Nov 26, 2025 • Nick Malekos

I Build a 15k Personal Brand on LinkedIn: Here is How

For a while, I wanted to talk about growing my profile on LinkedIn.

Nov 6, 2025 • Nick Malekos

4

October 2025

AI Coding Workflow to Build Tools for Your Team

Marketers have been depended to developers or mini-SaaS martech tools to enhance their capabilities internally, build mini-tools for their websites, or…

Oct 19, 2025 • Nick Malekos

3

1

41:36

September 2025

The New Playbook of Social Selling a SaaS through Ecosystem Plays

LinkedIn has evolved over the past few years to be the go-to social network for B2B sales.

Sep 23, 2025 • Nick Malekos

1

2

The Emergence of B2B e-Commerce Portals: How Manufacturers Build Their Own e-Shops

This week, I sat down with my good friend and e-commerce consultant Ioannis Kiskipelis to discuss some of the biggest under-the-radar trends shaping the…

Sep 10, 2025 • Nick Malekos

1

12:54