B2B Marketing Shots

Growing a Start-up to a Scale-up

Earlier this year, I gave a presentation for SaaStock Athens.

May 19 • Nick Malekos

1

26:53

Pricing Growth Hacks for SaaS

The good, the bad, and the ugly truths of pricing for SaaS.

May 12 • Nick Malekos

2

Slate AI - Demo with the Founder of a Content Automation SaaS

I sat down with Shiyam Sunder, founder of Slate and CEO of TripleDart, for a live demo of the platform his team has been building for B2B SaaS SEO and…

May 5 • Nick Malekos

1

21:47

April 2026

8 Marketing & Business Books that Changed the way I Think

Bonus: My favourite fantasy book series!

Apr 30 • Nick Malekos

1

From SEO to Growth: Navigating the In-House Maze

The roles are reversed, Sara & Nik invited me to be their guest in the "Sara & Nik SEO Podcast".

Apr 21 • Nick Malekos

2

57:09

The New Competitive Moat: Effort

Generative AI raised the floor on content. It also raised the bar.

Apr 7 • Nick Malekos

2

4

March 2026

Marketing & Sales Alignment: A Real Conversation with a Salesperson

Marketing and sales alignment is one of those topics everyone agrees is important...

Mar 17 • Nick Malekos

4

27:03

February 2026

SaaS Growth Playbooks for 2026

Growing a start-up to a scale-up is a hard job, and the first few paid customer is the most difficult part. Scaling up to a multi-million ARR company…

Feb 26 • Nick Malekos

3

4

Measuring Brand Performance - The Hard Truth

Our obsession with performance started with the rise of the internet and software startups.

Feb 18 • Nick Malekos

2

Usage Based Pricing (UBP) - What SaaS Customers Want in 2026

For years, the seat-based model for SaaS has thrived, see the example of Asana:

Feb 5 • Nick Malekos

4

2

January 2026

The Future of B2B Content Marketing - A Discussion with Pawel Tatarek

For the past 2 years, Writers vs AI Content has been all the hype in marketing discussions.

Jan 13 • Nick Malekos

4

2

18:40

December 2025

The Year of Trust & My 2026 Predictions

Marketing's back to basic, is the only way to differentiate in an over-saturated marketing landscape.

Dec 23, 2025 • Nick Malekos

1