How to Create a Tone of Voice (ToV) Skill for AI

Using AI to write content is incredibly helpful.

You can easily ideate & draft, but it always needs lots of editing.

And, the more AI learns about you, the better it writes… or not?

Being Consistent

Marketing is about consistency. You, your team, your product, support, success, everyone needs to follow the same guidelines.

Now, everyone is writing content.

But, how do they keep consistent on-brand?

A Tone of Voice skill shared across the company helps everyone writing in the same tone, use on-brand wording, and follow the same positioning to avoid confusion.

Creating a Tone of Voice for Claude (and not only)

In this newsletter, I will both guide you and provide the tools to create a tone of voice you can upload as a skill to Claude. The same doc can be used as instructions to other LLMs to teach them to speak like you.

This guide is split into two parts: The easy way to build a skill, the advanced way.

a) The Easy Way: An Interview

An interview skill will help Claude to ask questions, and based on your answers deliver the skill.

It will be asking a series of questions until it can fill up the whole skill as it is structured.

b) The Advanced Way: Scraping Your Content

This is intended for more ambitious and technically adept marketers who have a lot of content already written. You can either scrape your LinkedIn or upload your content from other platforms and let the AI do it’s work.

Build a ToV in a 15-minute Interview

A Tone of Voice Builder skill you upload to Claude. Download the skill, get it on Claude, and ask it to run the interview.