The Year of Trust & My 2026 Predictions
Marketing's back to basic, is the only way to differentiate in an over-saturated marketing landscape.
Introduction
As we look toward 2026, the hype cycle is breaking.
Trust becomes the expensive currency for marketers, brand is how you grow that currency.
As every channel is saturated and AI content has commoditized even professionally created content, we (marketers) need to find better ways to distribute our work.
High competition and AI-generated noise ca…
