The New Competitive Moat: Effort

Generative AI raised the floor on content. It also raised the bar.

Generative AI raised the floor on content. It also raised the bar.

Most content fails now. Everywhere.

Google, AI search, LinkedIn — the same posts, the same takes, the same recycled frameworks rewritten by the same tools.

And the people still winning all have one thing in common: they’re doing the work nobody else wants to do.